In today's digital world, creating new content is an essential part of any marketing strategy. But creating that content on different platforms is a waste of time, which should be minimized.
Fortunately, today there are innovative solutions that can simplify and optimize this content creation process. In the article below I explain the advantages of being able to create content centrally and then publish it to multiple platforms as desired.
The idea behind central content creation is simple: you create your content only once in one central place and then distribute it to all your desired platforms such as your website, your LinkedIn profile, your Instagram profile, and so on. This not only saves time, but also ensures consistency. You don’t have to use different systems for entering your text and images and your message is consistent across the different platforms.
AI is very helpful to support you in creating texts, coming up with ideas (for example with ChatGPT) and doing translations. This saves you a lot of time and quality because you quickly have a draft version available to which you can add your personal expertise and knowledge without having to spend hours writing or translating yourself.
SEO (Search Engine Optimization) is crucial to ensure that your content is found in a search engine such as Google by your target group. You can link your central content creation tool to the data of your website and to your Google Search Console. By linking and bringing together all this personal, business-specific data, you get real-time SEO advice while you write. This not only helps you write better texts, but also gives you immediate insights into what will and will not work well on the internet.
A clear overview through a well-planned content calendar can do wonders for your peace of mind and content marketing. It allows you to plan ahead, choose the best time, set deadlines and ensure that everyone involved knows what will be published and when. In one overview you can plan the right time when which blog article should be published on your website, but also whether a variant of it should end up on LinkedIn or one of your other social media channels.
You quickly lose time and miss an overview because you have to look in different places to know whether your blog article on your website or your LinkedIn post has been widely read or seen. Gathering insights from the different platforms is difficult and confusing because they all offer their own analyzes and views. A central dashboard in which all this data comes together offers a solution. This allows you to see at a glance how your content is performing on each platform, which messages score well and where there are possible areas for improvement.
By using a central content creation and publishing tool (like StoryChief), you can save a lot of time (and money) and improve the quality and consistency of your marketing messages. Whether it concerns AI-assisted text creation, live SEO advice or insightful dashboards; the technologies are available today to help you with this.